Korefit
Korefit
Services
Logo Design / Branding
Services
Logo Design / Branding
Client
Karina / India
Client
Karina / India
Year
2024
Year
2024
Timeline
3-4 Weeks
Timeline
3-4 Weeks
Korefit is a premium activewear brand founded by fitness enthusiast Karina Ramchandani, designed to seamlessly blend performance and style for everyday life.
Recognizing a gap in fashionable yet functional workout wear, Karina launched Korefit to bring sweat-wicking fabrics and Turkish-inspired designs to the Indian market, without compromising on affordability or fit. Built for movement, confidence, and modern comfort,
Korefit is a premium activewear brand founded by fitness enthusiast Karina Ramchandani, designed to seamlessly blend performance and style for everyday life.
Recognizing a gap in fashionable yet functional workout wear, Karina launched Korefit to bring sweat-wicking fabrics and Turkish-inspired designs to the Indian market, without compromising on affordability or fit. Built for movement, confidence, and modern comfort,
Korefit is a premium activewear brand founded by fitness enthusiast Karina Ramchandani, designed to seamlessly blend performance and style for everyday life.
Recognizing a gap in fashionable yet functional workout wear, Karina launched Korefit to bring sweat-wicking fabrics and Turkish-inspired designs to the Indian market, without compromising on affordability or fit. Built for movement, confidence, and modern comfort,
Visual Design . Branding. Brand Strategy. Logo Design. Design Consultation . Brand Guidelines .
Visual Design . Branding. Brand Strategy. Logo Design. Design Consultation . Brand Guidelines .
Probelm Statement
Despite the growing demand for stylish and functional activewear in India, most homegrown brands either lack aesthetic appeal or fail to deliver performance-driven features. Korefit entered the market to challenge this gap but the brand needed a cohesive visual identity and digital presence that could reflect its premium quality, connect emotionally with its audience, and stand out in a saturated fitness market.
The challenge was to design a brand experience that felt aspirational yet approachable, balancing performance, comfort, and modern, while aligning with Karina’s vision and voice.
Solution
To elevate Korefit’s position in the premium activewear space, the solution focused on creating a confident yet refined brand identity that reflects both strength and functionality.
The identity was built to be cohesive, versatile, and aligned with the founder Karina’s personal influence ensuring consistency across digital, print, and product touchpoints.
Design Principles
Design Principles
Clarity, Contrast, and Balance form the foundation of the Korefit logo. The modern typeface reflects freedom of movement and fluidity, while maintaining a sense of minimalism and human warmthapturing the brand’s essence of dynamic balance and approachable strength.
Clarity, Contrast, and Balance form the foundation of the Korefit logo. The modern typeface reflects freedom of movement and fluidity, while maintaining a sense of minimalism and human warmthapturing the brand’s essence of dynamic balance and approachable strength.
We began by immersing ourselves in the world of activewear, analyzing market trends, customer needs, and competitor landscapes.
We began by immersing ourselves in the world of activewear, analyzing market trends, customer needs, and competitor landscapes.
Discover
Discover
Define
Define
Based on our research insights, we clearly identified the core challenge: to design a brand that seamlessly blends active performance with everyday sophistication. The goal was to position Korefit not just as a fitness label, but as a lifestyle brand that empowers movement, confidence, and elegance both in and out of the gym.
Based on our research insights, we clearly identified the core challenge: to design a brand that seamlessly blends active performance with everyday sophistication. The goal was to position Korefit not just as a fitness label, but as a lifestyle brand that empowers movement, confidence, and elegance both in and out of the gym.
Design
With a clear brand direction in place, we transitioned into the design phase, starting with moodboarding and concept exploration. Through iterative sketches and refinement, we crafted a logo that captures Korefit’s essence: Aesthetic, Functional, Free-Spirited, and Effortlessly Modern.
With a clear brand direction in place, we transitioned into the design phase, starting with moodboarding and concept exploration.
Through iterative sketches and refinement, we crafted a logo that captures Korefit’s essence: Aesthetic, Functional, Free-Spirited, and Effortlessly Modern.
Design
Logo Exploration
Logo Exploration
After focused ideation and feedback sessions, we crafted a logo that reflects Korefit’s core movement, strength, and balance. It captures the energy of the brand with a clean, dynamic visual identity.
After focused ideation and feedback sessions, we crafted a logo that reflects Korefit’s core movement, strength, and balance. It captures the energy of the brand with a clean, dynamic visual identity.
Logo Construction
Logo Construction
Logo Definition
Logo Definition
The Kore Fit logo draws inspiration from the wings of a butterfly—symbolizing freedom, movement, and transformation. Its symmetrical form reflects balance and strength, while its minimal design maintains a modern and approachable identity that aligns with the brand’s active and energetic spirit.
The Kore Fit logo draws inspiration from the wings of a butterfly symbolizing freedom, movement, and transformation. Its symmetrical form reflects balance and strength, while its minimal design maintains a modern and approachable identity that aligns with the brand’s active and energetic spirit.
Combined Mark
Combined Mark
WordMark
WordMark
Color plays a crucial role in shaping Korefit’s identity. The primary hue, Seven Sea, inspired by nature, brings a sense of calm sophistication and balance. A deeper shade adds contrast and versatility, while pure white complements the palette with clarity—creating a clean, modern, and cohesive visual language.
Color plays a crucial role in shaping Korefit’s identity. The primary hue, Seven Sea, inspired by nature, brings a sense of calm sophistication and balance. A deeper shade adds contrast and versatility, while pure white complements the palette with clarity creating a clean, modern, and cohesive visual language.
Color Exploration
Color Exploration
Seven Seas
RGB 193 208 57
HEX C1D039
CMYK 7 0 73 18Snow Grey
RGB 212 215 194
HEX D9D9D9
CMYK 21 11 17 0
Dark
RGB 10 12 12
HEX 0A0C0C
CMYK 1 0 0 95White
RGB 255 255 255
HEX ffffff
CMYK 0 0 0 0
Seven Seas
RGB 193 208 57
HEX C1D039
CMYK 7 0 73 18Snow Grey
RGB 212 215 194
HEX D9D9D9
CMYK 21 11 17 0
Dark
RGB 10 12 12
HEX 0A0C0C
CMYK 1 0 0 95White
RGB 255 255 255
HEX ffffff
CMYK 0 0 0 0
Typography
Typography
The typography in Korefit’s identity is led by Moonwalk as the primary display typeface, capturing the brand’s bold and expressive character. Its blend of clean curves and sharp edges reflects a modern, confident voice, aligning with the logo’s aesthetics.
Epilogue as the secondary typeface, the system ensures versatility and readability across platforms whether on digital, print, or social media—while maintaining a cohesive and sophisticated brand experience.
The typography in Korefit’s identity is led by Moonwalk as the primary display typeface, capturing the brand’s bold and expressive character. Its blend of clean curves and sharp edges reflects a modern, confident voice, aligning with the logo’s aesthetics. Epilogue as the secondary typeface, the system ensures versatility and readability across platforms whether on digital, print, or social media while maintaining a cohesive and sophisticated brand experience.
Thanks!
Thanks!
Content Credits
Content Credits
Minimalist Monk
minimaslit Monk
Website
www.korefit.in
Design Lead
Abdul/Minimaslitmonk
Design Lead
Abdul/Minimaslitmonk
Feel free to reach out to explore opportunities, discuss freelance projects, seek design advice,
or just say hello.
Feel free to reach out to explore opportunities, discuss freelance projects, seek design advice,
or just say hello.
Feel free to reach out to explore opportunities, discuss freelance projects, seek design advice,
or just say hello.