Amaary Artifrost
Amaary Artifrost
Services
Logo Design / Branding/Packaging
Client
Aarya / India
Year
2024
Timeline
5-6 Weeks
Amaary Artifrost is an artisanal ice cream brand known for its freshly churned, small-batch ice creams made with locally sourced ingredients. With chunky textures and bold flavors,
the brand’s signature layered ice cream cheesecake offers a unique twist on classic indulgence homemade, yet premium.
Amaary Artifrost is an artisanal ice cream brand known for its freshly churned, small-batch ice creams made with locally sourced ingredients. With chunky textures and bold flavors, the brand’s signature layered ice cream cheesecake offers a unique twist on classic indulgence homemade, yet premium.
Amaary Artifrost is an artisanal ice cream brand known for its freshly churned, small-batch ice creams made with locally sourced ingredients. With chunky textures and bold flavors,
the brand’s signature layered ice cream cheesecake offers a unique twist on classic indulgence homemade, yet premium.
Visual Design . Branding. Brand Strategy. Logo Design. Design Consultation . Packaging .
Visual Design . Branding. Brand Strategy. Logo Design. Design Consultation . Packaging .
Probelm Statement
vibrant, and artisanal spirit. The challenge was to design a logo and a versatile label system for multiple ice cream flavours, capturing the uniqueness of their chunky, small-batch creations and signature layered cheesecake dessert while ensuring visual consistency across the range.
Solution
We crafted a distinctive logo that strikes a balance between human warmth and versatile clarity Fresh, Approachable, and true to the brand’s Artisanal essence. The label system was designed using minimal design principles, placing the product at the forefront. Hand-drawn & Sketch style illustrations were incorporated to evoke a handcrafted, small-batch feel, reinforcing the authenticity and playful charm of the brand.
Design Principles
Design Principles
The design approach focused on simplicity, authenticity, and visual consistency to reflect Amaary Artifrost’s artisanal essence. Playful hand-drawn elements and a minimal layout highlight product freshness and individuality. The identity is crafted to be versatile, human, and instantly recognizable across all brand touchpoints.
The design approach focused on simplicity, authenticity, and visual consistency to reflect Amaary Artifrost’s artisanal essence. Playful hand-drawn elements and a minimal layout highlight product freshness and individuality. The identity is crafted to be versatile, human, and instantly recognizable across all brand touchpoints.
I follow a streamlined design process Discover, Ideate, Design, and Deliver designed to keep founders engaged and informed at every step, making collaboration effortless and outcomes predictable.
I follow a streamlined design process Discover, Ideate, Design, and Deliver designed to keep founders engaged and informed at every step, making collaboration effortless and outcomes predictable.
Design Process
Design Process
Discover & Define
Discover & Define
Based on our research insights, we clearly identified the core challenge: to design a brand that seamlessly blends active performance with everyday sophistication. The goal was to position Korefit not just as a fitness label, but as a lifestyle brand that empowers movement, confidence, and elegance both in and out of the gym.
Based on our research insights, we clearly identified the core challenge: to design a brand that seamlessly blends active performance with everyday sophistication. The goal was to position Korefit not just as a fitness label, but as a lifestyle brand that empowers movement, confidence, and elegance both in and out of the gym.
Design
With a clear brand direction in place, we transitioned into the design phase, starting with moodboarding and concept exploration. Through iterative sketches and refinement, we crafted a logo that captures Korefit’s essence: Aesthetic, Functional, Free-Spirited, and Effortlessly Modern.
Once the mood-board was approved, we moved into the ideation phase starting with rough sketches to explore different directions. This hands-on approach helped shape a visual language that felt both fresh and intentional, leading us into the design phase where ideas were refined into a cohesive, brand-aligned identity.
Design
“The name blends Aarya and Amita, a heartfelt tribute to the founder’s mother, making it a truly special project to work on”
“The name blends Aarya and Amita, a heartfelt tribute to the founder’s mother, making it a truly special project to work on”
Logo Definition
Logo Definition
We crafted a distinctive, ownable logo without relying on clichés using a subtle cream swirl to hint at the brand’s artisanal ice cream roots. The combination mark and standalone logomark add flexibility for icons, stickers, and varied brand touchpoint.
We crafted a distinctive, ownable logo without relying on clichés using a subtle cream swirl to hint at the brand’s artisanal ice cream roots. The combination mark and standalone logomark add flexibility for icons, stickers, and varied brand touchpoint.
Logo Mark
WordMark
We went with a vibrant blue and creamy white to keep things fresh and friendly.
Muted yellows and oranges add a warm, playful vibe that reflects the brand’s artisanal and cheerful personality.
We went with a vibrant blue and creamy white to keep things fresh and friendly. Muted yellows and oranges add a warm, playful vibe that reflects the brand’s artisanal and cheerful personality.
Color Exploration
Color Exploration
FRESH BLUE
RGB 17 86 179
HEX 1156B3
CMYK 91 52 0 30CREAM GREY
RGB 212 215 194
HEX D9D9D9
CMYK 21 11 17 0
Dark
RGB 24 30 40
HEX 181E28
CMYK 40 25 0 84CREAM White
RGB 255 255 255
HEX ffffff
CMYK 0 0 0 0
FRESH BLUE
RGB 17 86 179
HEX 1156B3
CMYK 91 52 0 30CREAM GREY
RGB 212 215 194
HEX D9D9D9
CMYK 21 11 17 0
Dark
RGB 24 30 40
HEX 181E28
CMYK 40 25 0 84CREAM White
RGB 255 255 255
HEX ffffff
CMYK 0 0 0 0
Typography
Typography
We chose Rimo as the primary font for its bold, characterful feel that adds a handmade touch.
Quicksand complements it as a soft, rounded secondary font that keeps the overall look approachable and friendly.
We chose Rimo as the primary font for its bold, characterful feel that adds a handmade touch. Quicksand complements it as a soft, rounded secondary font that keeps the overall look approachable and friendly.
Thanks!
Thanks!
Content Credits
Content Credits
Minimalist Monk
minimaslit Monk
Website
www.korefit.in
Design Lead
Abdul/Minimaslitmonk
Design Lead
Abdul/Minimaslitmonk
Feel free to reach out to explore opportunities, discuss freelance projects, seek design advice,
or just say hello.
Feel free to reach out to explore opportunities, discuss freelance projects, seek design advice,
or just say hello.
Feel free to reach out to explore opportunities, discuss freelance projects, seek design advice,
or just say hello.